Play-to-Earn Policy Updates Revive ‘Gods Unchained’ on Epic Games Store
Epic Games Store is Reviving its Play-to-Earn Policy for ‘Gods Unchained’
After nearly a month of revamping their policies, the Epic Games team is taking up their popular play-to-earn concept for Gods Unchained. This program allows players to acquire exclusive in-game cards and cosmetic items for their characters by playing and winning games against other players.
“We’re bringing back our play-to-earn program with Gods Unchained on Epic Games Store,” said CEO of Epic Games, Tim Sweeney. “Gods Unchained is a great example of how an innovative game can use our platform to create a unique play-to-earn experience. This is something we believe can help foster an entire ecosystem of games built on similar structures.”
This return of the play-to-earn system will address some of the criticisms that were aimed at Epic Games earlier this year when the company delayed its launch of the program. The delay forced many developers to find alternate sources of revenue.
Instead of relying on traditional payment models, the game allows players to acquire new cards and cosmetics by playing the game and accumulating rewards. This concept has been pioneered in recent years by digital collectible games such as CryptoKitties and Gods Unchained.
This move also serves as a test of sorts for the Epic Games Store and its ability to support other types of monetization strategies. If the experiment is successful, it could potentially open the door for other game developers to incorporate similar monetization strategies into their games.
While the revival of the play-to-earn policy is likely to please some long time players of Gods Unchained, others are concerned it could lead to some gamers exploiting the system for easy rewards. This could potentially create a competitive environment where some gamers gain an advantage over others.
Whatever the outcome, it should be an interesting experiment for Epic Games to see how their new policy works out. As Sweeney said, Epic hopes that this revival of the play-to-earn policy will help foster a whole new ecosystem of games based on similar revenue models.