Activision Blizzard announced on Monday that they will no longer pursue exclusive deals for their popular franchise, Call of Duty (CoD). This move marks a major shift away from Activision’s past strategies, which involved exclusive contracts with console and PC players that limited cross-platform play and connected experiences.
This move will give players a much wider range of options when it comes to playing their favorite CoD games. Sony, Microsoft, and PC gamers will now be able to play select games on all of their platforms without having to purchase separate versions. The announcement also includes plans to launch a unified game and associated services across all platforms, which will make it easier for players to keep up with their friends and clans regardless of platform.
The gaming giant is also planning to invest heavily in the free-to-play and mobile markets. This shift in strategy should open up new opportunities for even more gamers to join the Call of Duty franchise. It also should give existing players more choices in how, when, and where to play.
This move away from exclusivity reflects the changing nature of the gaming industry. The days of single-platform releases have become increasingly rare, and instead, companies are opting for multi-platform rollouts in order to reach larger and more diverse audiences.
It remains to be seen how this new strategy affects the Call of Duty franchise, but it’s a move that could open up gaming to far more people. It’s a bold move by Activision, and one that could have long-lasting implications for the gaming industry.
