Leading tech and entertainment group, Keywords has took an important step in the right direction, acquiring the Multi-Platform Group from Improbable for more than £76M. This acquisition marks a major milestone for the Keywords group and will multiply its capabilities amidst the everchanging landscape of gaming and the industry as a whole.
With the merger, the Multi-Platform Group will be integrated into Keywords’ services and help the business bolster its advanced capabilities in game development, including multiplayer features, cloud services, and data insights, to name a few. Through this marriage of Keywords’ game development expertise and Improbable’s platform expertise, the UK-based group is expected to gain a competitive advantage in the industry.
The move marks the largest ever acquisition made by Keywords and is thought to be a shrewd decision, helping solidify the group’s credibility and industry presence. Rob Murphy, CEO of Keywords, had this to say in an internal statement:
“This acquisition is an important step in our ongoing growth and prioritising of our internal talent. We believe that we have the opportunity to truly make a statement in the gaming industry and help create a better gaming future for our clients.”
The acquisition is expected to be completed in the next few weeks and aims to establish Keywords as a prominent player in the industry. With a focus on driving the gaming and entertainment markets higher, it’ll be interesting to see if Keywords will be able to position itself as a leader in the market.
