In 2020, Gameloft, the international video game publisher, marked it’s 25-year anniversary. It has been a remarkable journey for the company, known for its high-quality games and technological innovation. Looking back over the years, it’s clear that the idea of creating captivating games was more than just pure luck or a dash of magic. It required a strong vision, a deep understanding of the gaming industry, and a relentless pursuit for excellence. Michel Guillemot, the CEO of Gameloft, has been a driving force behind the company’s relentless pursuit of the best gaming experience.
“In the beginning, our goal was to create games that were additive for gamers and beneficial to operators,” Guillemot recalls.He explains that despite the evolution of technology and the moving trends, Gameloft’s philosophy has remained the same. This enduring approach is built around the advancement of high-quality games that consumers love, combined with the provision of respected and trusted service to their partners.
The evolution of Gameloft has mirrored the growth and changes within the gaming industry. From the early days of Vexx, a 2003 platformer, to the huge mobile hits like Asphalt 9: Legends and Modern Combat, Gameloft has shaped and moved with the times.
“Creating video games is much like crafting a good story,” says guillemot. “You need memorable characters, an engaging plotline, and an immersive universe.However, just like there’s no definitive formula for a best-selling book, there is no proven recipe for a blockbuster game.”
Indeed, predicting a video game’s success can be complex with the myriad of variables at play. The CEO suggests that user experience and satisfaction are at the core of successful games. The best games, he notes, are those that players can relate to; games that take them away from their daily lives to experience new worlds. A perfect blend of creativity, technology, and insight into what gamers truly want—this is the illusive formula for blockbusters that Gameloft seeks.
Over the years, Gameloft has pushed the boundaries in its pursuit of creating the ultimate gaming experience. It’s a journey that demands relentless innovation and creativity, but also empathy and understanding – to truly understand what resonates with gamers. Guillemot’s leadership has been instrumental in instilling this philosophy in the team.
“With every game we create, we learn something new. It’s an eternal process of learning, innovating, and fine-tuning,” he reflects.Gameloft’s ever-evolving journey is, indeed, a testament to this principle.
However,as Gameloft celebrates 25 years of success,the company is far from complacent. Keeping their eye on the future, Guillemot recognizes the challenges that come with the rapidly changing gaming landscape. He emphasizes the need for continuous innovation, both in terms of technology and creativity.
“The gaming industry is fluid and ever-changing, but one thing that remains constant is the thrill and love of gaming that consumers have. As long as we channel our creativity and innovation in ways that continue to elicit that love and thrill, Gameloft will continue to be a leading light in the gaming world.”
The lessons that Gameloft has learned over the past 25 years, including the pursuit of the elusive formula for success, have equipped the company for the journeys that lie ahead. Through strategic vision, understanding of their audience, and a culture rooted in relentless innovation, Gameloft is well-positioned for something gamers eagerly await: the next level.