Ubisoft CEO, Yves Guillemot, recently confirmed the company’s dedication to maintaining its annual strategy, as reported by TheGamer. This pledge is notably noteworthy given the ever-evolving dynamics of the video gaming industry, where many firms struggle to keep a consistent yearly plan.
During a financial conference call,Guillemot stated that the company believes in the strength of its current business model. This model heavily involves the yearly release of new editions for its popular franchises, such as Assassin’s Creed and Far Cry. He expressed confidence that these regular releases are key in retaining the interest and loyalty of their gaming audience.
However, despite this affirmation, Guillemot also acknowledged that the gaming industry is becoming increasingly competitive. He acknowledged that innovation and adaptability are needed to stay relevant in the market. To this end,he pledged that Ubisoft would continue to diversify and evolve its portfolio,ensuring that it continues to offer engaging and unique experiences to its gamers.
The CEO’s reaffirmation of Ubisoft’s strategy comes at a crucial time for the company.Following a year of unpredictable market shifts due to the global pandemic, Ubisoft had to adapt quickly to changing consumer behaviors. As a notable example, the company saw a surge in digital purchases in comparison to physical ones. This trend aligns with the industry’s overall shift towards digitalization and away from traditional retail.
Guillemot also highlighted recent structural changes within Ubisoft, aimed at bolstering its commitment to creating a safe and inclusive environment for all its employees. He reinforced the company’s commitment to fostering a diverse and inclusive work culture. He stressed that these measures are not just a matter of corporate duty, but also a means to drive creative innovation.
The CEO additionally pointed towards Ubisoft’s forward-looking approach in terms of new technologies. He explained the company’s growing interest in exploring opportunities within cloud gaming and VR technologies, which are seen as key drivers of future industry growth.
In closing,it’s clear that Ubisoft has a balance to strike between maintaining its annual release strategy and keeping pace with the rapidly growing and changing gaming industry. With a strong portfolio of popular franchises and an increasingly digital consumer base, the company seems well-equipped to keep delivering engaging content to gamers around the world.Onyl time will tell whether this strategy will hold fast in the face of the industry’s further evolution.