Krafton, the South Korean video game⁣ developer, is well-known for its blockbuster ​hit PlayerUnknown’s Battlegrounds (PUBG). But the company is not resting on its⁢ laurels ⁤and is setting its ⁣sights on growth by expanding its franchise IP ⁣and increasing its publishing capabilities.

Expanding their franchise IP

As part of⁤ its growth strategy, Krafton is working on expanding its intellectual property⁤ portfolio. The aim is ‍to diversify away from the hyper-focus on PlayerUnknown’s Battlegrounds (PUBG) and to explore fresh gaming concepts that could perhaps match or even surpass PUBG’s level of‌ success.

In ‌this effort, the company is engaging⁣ in⁣ both in-house IP development along with M&A activities, acquiring smaller development studios with promising‍ ideas and vision. ‌This strategic ​move ⁢positions Krafton as not just a game developer, but as a thorough entertainment ⁣corporation that can deliver unique experiences to gamers worldwide. The result is promising additions to their portfolio, such as PUBG: New State‍ and ⁤ELYON taking the spotlight.

Enhancing Publishing Capabilities

On top of developing new content, Krafton is also ramping up⁣ its publishing capabilities. With⁣ the publishing rights of its IP in its own⁢ hands, Krafton ensures that it maintains creative‍ control and maximizes its revenue streams. The company is enhancing its publishing department to manage everything from game release schedules to marketing strategies and community engagement.

This move also allows Krafton to tailor⁢ the gaming experiance of its products more precisely towards the player base. By having direct control over the release and​ marketing ‌of its games, Krafton can fine-tune the gaming experience based on​ real-time⁢ feedback and data from players.

The Road‍ Ahead

The bold moves that Krafton is making show its ​commitment to sustained⁤ growth. By expanding its franchise IP and enhancing its publishing capabilities, the Seoul-based game ⁤developer is well-positioned​ to create and deliver more engaging content to players worldwide.

This strategy also underscores the company’s vision of becoming a comprehensive‍ entertainment corporation, far beyond just being a video game developer. Ultimately, the goal is to generate disruptive gaming experiences that resonate well ⁤with the player base, push‍ the ‍boundaries of interactive⁤ entertainment, and continue to be at the⁤ forefront of the global gaming industry.